• Advertising online can deliver results fast: Paper publication ads can't deliver instant results because they're offline. To get offline readers to complete an action, you must promote an amazing offer so they stop what they're doing and go order your product right then and there. Or hope they remember you later if they don't act immediately. But with one click on a link, MRH readers can go straight from your ad to your web site, resulting in instant sales!
• Ads with us have sticking power: Search engines like Google can easily search PDF content and will find past magazine articles. New online readers will be continually discovering us and past readers will rediscover us as they do web searches. By contrast, articles in print-only publications don't have the sticking power to keep driving readers to us. Once an offline magazine issue has been released, it quickly loses its legs and drops out of sight. Your advertisement's URLs with us can be maintained so that even an ad in a year-old issue can go to the latest, freshest page on your web site!
• Ads with us may have greater reach: Since we're a completely free publication distributed over the internet, online modelers who don't routinely buy magazines won't hesitate to read MRH. We expect in time that we'll be reaching almost every online model railroader on the planet. Since we use a Creative Commons share-and-share alike copyright, the free articles in each MRH issue can be linked to by web sites, forums, and blogs, as well as passed around by email. We expect to have a steady stream of modelers downloading past issues or posting links to past issues - giving us an ever-growing online reach. If you advertise with us, you can ride along as our reach continues to grow in a viral marketing* manner.
• We tell you exactly how your ads are performing: All URLs placed in your ads with us are tracked and we give you monthly reports of how many clicks each of your ad URLs have received.  This enables you to fine-tune your advertising strategy to get the best results for your money. Offline print advertising is more of the proverbial "crap shoot" where you just hope your advertising dollar is having its intended affect and that it's what's fueling your web site sales. With us, you can pinpoint exactly how your ad dollars correlate to web site visits to specific URLs.
• Our ads don't drive people away: The Web's hyperlinked nature is a two-edged sword. As quickly as people can be directed to a site by a search engine ranking or outside links, they can also leave at hyper-speed when they are assaulted by mercenary in-your-face advertisements. People want content delivered in helpful ways, so it's easy to find and not be constantly interrupted by annoying ads. By using advanced Web 2.0 techniques, we remind our readers the magazine ad dashboard is always on screen, and we offer prizes for subscribing to our magazine. But we don't force our readers to navigate an advertising junkyard to find the content they're after.
  
• We are more affordable: We price our ads at about half the per reader cost of other leading hobby advertising media. On top of that, if you become a sponsoring advertiser, you get an ad in both our free PDF magazine and on our magazine website. That's half the cost and twice the impact!

Download our advertiser's kit.