Advertise with MRH

ShareThis

Click/tap to send Les Halmos a message Click to read the MRH Ad Kit online Click/tap to download the MRH Ad Kit Portrait PDF Click/tap to download the MRH Ad Kit Landscape PDF




Comments

joef's picture

At this point

As of the end of the January 2014 MRH issue release period (just before the Feb issue was released), MRH had 111,111 unique website visits for the duration of that issue and 28,605 subscribers as of Feb 3rd, the day before the Feb issue released.

Comparing MRH to the other top magazines in the hobby we have:

Model Railroader:
131,981 total paid circulation; 97,940, total paid subscriptions

Railroad Model Craftsman:
41,177 total paid circulation; 21,973 total paid subscriptions

Model Railroad Hobbyist:
73,333 total unique audience "circulation equivalent*"; 28,605 subscribers

This makes MRH the #2 magazine in the hobby. Our "circulation" is 78% larger than RMC, and our subscriber base is 30% larger than RMC. MRH has 56% of the circulation of MR and 29% of the subscriptions of MR.

*Estimated circulation equivalent for our eZine is computed from Monthly unique device views for the January issue:
111,111 unique device views for January issue ...
Then factoring out the 34% of our readers who told us in the 2013 reader survey they read MRH on multiple devices, then gives us:

111.111 x 0.66 = 73,333 total unique audience ("circulation equivalent")

Joe Fugate
Publisher, Model Railroad Hobbyist magazine

Joe Fugate's HO Siskiyou Line

Bernd's picture

Can you imagine

If RMC and MR were free? I wonder what the audience spread would be then.

By the way you only have 69.800 total unique audience. (grining, ducking & running) INCOMING!!!!

Bend

The New York, Vermont & Northern Railway   --  Route of the Black Diamonds

Keep up the good work

You can revise model railroader down by one. Their magazine is getting to be less and less valuable all the time. Feature after feature has left the subscribers option and become a video plus to buy. It is rapidly becoming a buy it twice or three times magazine. The print magazine is getting thinner and thinner routinely less than 100 pages. It was not that long ago it was routinely 150 to 200 pages and covered a great many more articles.

MRH by contrast has much more content, is in an easy to read format and has all of the back issues available. All this for free. In addition it has articles that actually seem to be written for folks wanting to learn how to do something new with a railroad. It typically covers a layout visit and informative articles about the Prototype.

The web site is much better and seems to attract more modelers with much higher skill levels than what I read about on their web site, maybe the guys just don't post on the other sites. MRH has become my favorite magazine, period. I may subscribe to RMC as one of our club members has friends there and the magazine seems to be a higher quality publication. I have found I am done with MR in a very short time and nearly never go back to any of the recent issues, most of the ones I reread are several years older and easier to spot by their thickness.

Keep up the good work Joe. One more thing you can share with your advertisers is that I do look for their ads in this magazine.

Rob in Texas

To add to Rob

I have to agree with Rob. I dropped MR a few years ago when i realized I was getting the same articles written over and over again just by a different author and taking place on a different RR. I thumb through MR at the library and it is very rare that I stop to actually read one.

RMC I have bought for a long time now and will continue to do so because it is aimed at the more advanced modeler and carries plans in it. Their ongoing scratch building series has been worth it's weight in gold as far as I am concerned.

MRH I learn something new everyday either from the mag or from the posts. It also seems that the model rr pics posted here have more detail added to the RR than what shows up on MR and yes I look at the adds too and that has added to my bookmarks.

Jack

spinpuff's picture

When we post our numbers

BERND:

There is always a flux in the numbers for the Model Railroad industry from winter to spring and summer. Winter is highest because people are more house bound. Spring and summer is lowest because people have competing things to do in their yards, etc. We have to post our numbers at the first of the year when the activity is the highest. Joe just gave you the highs of the year. That is what we have to go by because of the ebbs and flows, and the legal postings. So what you were reading is the beginning of the Spring/summer slump that covers the whole Model Railroad industry. Check it at the end of next January and see.

Patty F.

MRH

Dave O's picture

The Numbers Game ....

We have to post our numbers at the first of the year when the activity is the highest. 

You do?  If I'm understanding this statement correctly, what MRH is reporting is the peak activity?  And this is for legal reasons?

 

joef's picture

We post our numbers when everyone else does

We have to post our numbers at the first of the year when the activity is the highest. 

You do?  If I'm understanding this statement correctly, what MRH is reporting is the peak activity?  And this is for legal reasons?

The hobby is cyclical and all the publishers tend to recompute their numbers for the year come the first couple months of a new year.

For us, what we care most about is growth year-over-year. The point here is that because the hobby is cyclical, a high number in January and a notably lower number in July is normal and should be understood as such, and not alarm anyone.

The year-over-year number tells you what's really going on, and for MRH our year-over-year numbers have always been between 15-30% higher than the previous year.

So don't put much stock in higher numbers in the fall-winter and lower numbers in the spring-summer. Just make sure the number for (pick a month) say May are higher this year than they were last year. That's true growth, and that's what we look for.

Month-to-month in a given year doesn't get us very excited when it's part of the up-in-the-winter-down-in-the-summer cycle.

We will take our high in Jan (111,000 unique device views this Jan) and then factor it down some in our promotional materials to advertisers (approaching 100,000 unique views per month) to account for the summer slump too.

One other note: While our monthly unique device views fluctuates, our subscriber number has net new growth every month and just keep getting bigger. We're in the mid 29,000's right now on subscribers, and expect to break 30,000 later this year. Because subscribers is a hard number, it's a strong number to give to advertisers. That's why it's very important that if you are a regular reader you should SUBSCRIBE to MRH. It's like money in the bank to us, even though subscribing is free.

Joe Fugate
Publisher, Model Railroad Hobbyist magazine

Joe Fugate's HO Siskiyou Line

Dave O's picture

Yes, I understand that; but ...

... Patty said you "have to post our numbers at the first of the year when the activity is the highest."; which implied it was a requirement of some sort, and then went on to say it was a legal matter ... that is what I was asking about.  If I'm understanding your response, it is more a matter of convenience as to when in the cycle you chose to report the year-to-year data?

Agree counting 'subscribers' sounds better than 'viewers'; but is there any way to determine how many of those subscribers are 'active' (i.e., actually view the magazine each month)?  With no real requirement to 'renew' one's subscription periodically, can one even tell?

The forums is a good indication of activity; unfortunately, the vast majority of 'users' are not necessarily willing to get engaged in forum discussions ....

joef's picture

More marching along with everyone else

The time we chose to post our numbers are more because that's when everyone else does. Nothing more, nothing less.

Joe Fugate
Publisher, Model Railroad Hobbyist magazine

Joe Fugate's HO Siskiyou Line

Dave O's picture

Good enough ...

... thanks.  :)


>> Posts index

MRH search (Google)

User login