25,000

WOOHOO!!!

Really cool

I would think that the demographic for Facebook users is heavily youthful. So this is good for the growth of the hobby on the youth side.

Wow! This magazine and forum are fabulous. My finding this web site was like finding a pot of gold, rainbow and all.

Congratulations to the MRH mag staff.

Largest Facebook group is

35-54    56 Million

The smallest is youth, 5% of users.

@nydepot

The term "youth" has been, within another discussion on this forum, redefined as 40 years old or less. The "youth" you may be referring to is that group I originally expressed as adolescent or a bit short of or a bit greater than adolescent.

I question the accuracy of that 5% nevertheless - much of Facebook appeals to the younger generations.

Yes and no

Yes my youth is 17 and under. But the fastest declining segment of Facebook is teens. You can read many an article on it. 

No need to question the accuracy. Facebook, Instagram, Twitter, etc. all have very easy to find demographics and numbers.

Charles

...

Well, yes, because the teens don't want to be on the same site as their parents. 

The Facebook natives are around 32-37 years of age, whereas Facebook was only initially offered to College students in 2004.  The first users were all college kids, and the expansions were done first so these kids could keep their friends from high school once they went to college, and then so they could keep their account after they graduated - and in that order.

..

Well also throwing in that majority of kids lie about age just to get on a Facebook account could also have an impact on those numbers.

but...

25,000 is a significant number in this hobby segment!

only 6,000 behind MR's following on facebook and a mere 16,000 ahead of RMC.

Athearn: 21,000
Atlas: 31,000
ExactRail: 24,000

Well done!

But what does it all mean?

Well, 25,000 likes sounds great, but what does it mean? The logical thinker in me says that Facebook growth needs to translate to new MRH subscribers, those subscribers buying more products from the MRH store, and more industry advertisers coming aboard. How many just give it a "like" out of habit and move on? How many click through to the MRH site, sign up and maybe go to the store and actually spend some money?

Maybe Joe can comment to that effect. Is MRH's increasing popularity trend on Facebook translating to new subscribers, and more importantly, increased traffic at the MRH Store? What about advertisers? Can you use the Facebook growth in and of itself to attract new advertisers?

Mike Confalone

What does it mean?

Well from my point of view, as an advertiser, it means, what do I have to do to get new product mentions on the MRH facebook page

After something has been the "in thing"....

....for teens and once the media and their parents get wind of it and start using it, then the teens move on to  other things. Been that way forever. My teen daughter rarely uses facebook or twitter now having moved on...... I still keep my eye on her and what's she's using though.....she just doesn't know it!

Michael

Facebook and MRH

Worth the effort.

Somebody had to ask it. So if Facebook=Subscribers=sales, then that means your efforts to beaf-up the Facebook presence are clearly paying dividends.

And with your nicely redesigned MRH Store, I would imagine a good number of those new subscribers will visit the store and purchase some of the cool products. More good!

MC

Like

a diesel weathering video, Mike?