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Sat, 2014-08-30 10:56 —
joefWe just knew RMC is too strong of a brand for it to just vanish after 80 years. Somebody would want it.
But does that necessarily mean it's a good deal?
This tale seems to remind me of the Mantua Line...the one that started as Mantua, and went to Tyco. Then it went to General Mills, as part of Tyco. There it ended and went to Mantua and RSO/Mehano. That ended and then went to Model Power. That ended and now Mantua is sold through MRC...
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Sat, 2014-08-30 12:37 — joef
We'll have to see about the digital subscribers. White River is a printing company and when I've talked to them about anything digital they've been pretty tentative. This might be the straw that finally gets them over hump into digital however.
One Point White River, One Point Internet...seems to me like a match tied at 1-1.
Now if White River is a Printing company, they have a good solid leg on a publishing company - they have very close control over printing cost margins. With that being said, if they just take the old RMC and peddle it out the door, they're essentially pushing a wheelbarrow full of soupy wet cement down the road, a wheelbarrow with a small hole in the bottom. If it took 40,000 subscribers this year to break even, I daresay with expenses growing at a standard 3%, next year it will be 41200, and the year after that 42400...
This hesitance towards digital "publishing" is concerning, especially for a "modern" printing company.perhaps this will be that project that provides them with the opportunity to start getting more digital. With that being said, from their website I dare say they're more traditional business model orientated. For the price of my morning breakfast that I just ate, I can order back copies of recent magazines... yet with MRH I can click twice and I have access all five years of MRH... and if I had my libraries installed right, I could also review my entire MR library as well...time to find the installation DVD!!!
What's that phrase nobody likes to hear..."upgrade or die?"
It just occurred to me that in the past, companies regarded subscribers as either "here" or "deleted." With the internet and databasing like it is, this should not longer be the case. If I subscribe to a magazine, I should become a Permanent Addition to the membership database. What does that mean? If I pay the fee, I should have continual access to my "copy" for as long as the digital copy exists. When I stop paying, I simply stop getting access to the new issues, while maintaining access only to the content I have purchased. In this day and age, it costs nothing but electrons to do this once it's all set up.
So if I subscribe to RMC from September 2014 to August 2015, I should perpetually have access to those twelve issues no matter what my membership status is. When my account balance expires, I stop getting access to the digital links. If I decide to restart my membership at a later time, say August 2016, I should not get automatic access to September 2015 to July 2016. Instead, I should have the option to purchase the links per issue, per 6 issues, or for the whole range that I lack access [discounted rates for larger numbers of links]. Conversely, I should also be able to purchase access to the issues before my initial subscribership, the event that started my membership in the first place.
Obviously you may ask, why would I have to pay to access back issues, but the way I see it, once made, it's a quick buck. If the price for me to access it is reasonable enough, I won't have any interest in using someone elses account. If the price is reasonable [$2 an issue for last year, $1 an issue for the year before last, etc], I can easily see someone accustomed to dropping $20 or $50 getting a couple decades without much arm twisting. And if all it takes for me to get access is to swipe my card, that's cash in the publisher's bank for work they have already done [and no further work afterwards, save paying the credit card company their 2% premium for doing business...].
Lots of models are available here for the willing pioneer. WRP is a small company, I wish them the best of luck...