Model Railroading Hobbyist Magazine!
20,000 downloads in the first 12 days ... where's the top going to be? Modelers are but one click away from your site when you advertise with us! We're seeing strong click through rates, proving the road to instant gratification for modelers is short with our advertisers. |
TOTALLY ELECTRONIC: Model Railroad Hobbyist re-invents the concept of electronic publication. Forget what you've seen in the past with PDFs and the hassles of on-screen reading. Model Railroad Hobbyist magazine has been designed from the ground up to be a real pleasure to read on your computer screen.
TOTALLY INTERACTIVE: Our rich media PDF magazine is far more interactive and engaging. Each issue includes video clips, audio clips, and 3D virtual reality images that can be spun 360 degrees to view from all sides! And of course, advertiser web sites are but a click away at all times.
TOTALLY FREE: People just expect content available via the internet to be free, so why disappoint them? We believe a well-done, ad supported, free model railroading magazine delivered via the internet will grow to reach virtually every model railroader on the planet who is online.
We are totally advertiser-sponsored and forever free to our readers.
OVER 40,000 visitors to our web site!
The Model Railroading Hobbyist magazine web site has been live July 2008, and we've had over 40,000 unique visitors, and over 750,000 page views!
We had projected the release of our premier issue in January 2009 would be downloaded by at least 20,000 model railroaders in the first 90 days. We broke our 20,000 goal in the first 12 days! The next question is: where's the top?
As word gets around that we're loaded with great hobby content (and lots of rich media extras) and that we're forever free, we expect strong circulation growth with every issue.
“Advertising in a down economy is even more important than advertising during the good times,” says Joyce Gioia, president of the Herman Group, a firm of strategic business futurists in Greensboro, N.C. “That’s when you can build market share. That’s when you have less competition for share of mind. While others are in a cocoon, hibernating until things blow over, it’s a great time to invest in your business.” Cross media approach DoubleClick, leading provider of marketing tools for advertisers, direct marketers and Web publishers, recently conducted a cross media study that compared the relative audience reach of Internet sites, network TV programs and consumer magazines. Susan Sachatello, chief marketing officer of DoubleClick said, "This study demonstrates that both in aggregate and in key target groups, the Internet is in fact a mainstream mass-market medium and that marketers should be going online to reach their customers." Rich media rules Rich media uses a combination of voice, interactive video, streaming video and data sharing. The ads, then, are more interactive than static banners. Doug Knopper, vice president and general manager of advertiser solutions at DoubleClick observed, "We are very encouraged by the growth of rich media usage and the significantly higher click-through rates that these formats have been generating, which together reflect the increasing sophistication and performance of the online advertising medium." |
| GET OUR ADVERTISER'S KIT TODAY! Download our advertisers kit and place a sponsoring ad with us today! For advertisers willing to "get in on the ground floor" with us, we have some very attractive discounts on our already very affordable pricing. Also check out our Advertiser FAQ for answers to common advertiser questions. |
Businesses that continue to advertise regardless of economic times have a competitive advantage over businesses that trim their ad budgets, so say marketing experts.MEET LES HALMOS ...
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Hi, I'm Les Halmos, the Advertising Account Manager for Model Railroad Hobbyist magazine.