Long winded technical explanation
Quote:
I must have missed it so please excuse if it has already been explained. Why is the landscape more expensive to produce than the portrait?
Okay you asked for it, here is the long-winded technical explanation.
First, on a tablet or a phone, the portrait edition looks a lot better if you hold the device vertically and almost 40% of our readers read us first on these devices, so we can't just "drop" the portrait edition.
Second, you can get the portrait edition to look virtually identical to the landscape edition with the right viewing settings and free viewing software, so there's little real need for landscape and portrait. Just a couple tricks and everyone will be off and running with their preferred landscape view of the portrait edition.
Since 40% of our readers potentially might want to sometimes view in portrait mode on a mobile device (tablet or phone), we start with the pasteup using portrait pages and we set the page editor to do facing pages, so the pages look like the landscape view when we build the magazine.
While building the magazine, I need to make both a landscape and a portrait edition cover. Each cover takes about 1 hour to build, format, tweak, and review with the staff.
1. Landscape edition cover of MRH + render + staff review - 1 hour.
2. Portrait edition cover of MRH + render + staff review - 1 hour.
3. Landscape edition cover of Running Extra + render + staff review - 1 hour.
4. Portrait edition cover of Running Extra + render + staff review - 1 hour.
Sometimes we don't have a photo that works well for both editions, so I have to alter the photo to add sky or add scenery to get something that will work for both. That can take up to 2 more hours of tedious work in Photoshop (now Affinity Photo) to get something that looks natural.
Once the magazine is done, I have to generate separate versions.
- Landscape edition of Running Extra: pull out just MRH pages for landscape MRH and save. - 15 minutes
- Copy Landscape edition of MRH to portrait and convert it - 45 minutes.*
- Copy Landscape edition of Running Extra to portrait and convert it - 45 minutes.*
- Convert Portrait edition of MRH to online edition - 10 minutes.
* This involves replacing all the footer masters, which is just a couple minutes. Next, I need to delete the landscape cover and put a portrait cover in its place and reposition/rescale all the cover teases, which takes a bit of time. Then I need to go to doc setup and change it so the first page starts on pasteup page 1 not 2. Next I need to delete page 2 (the other half of the old landscape cover that's now no longer needed). Then I need to flip through the issue page by page looking for pasteup components moving around in the Z dimension (objects that used to be on top move to the bottom and become hidden behind other objects). Just hope I don't miss anything (I have and believe me I hear about it).
Once all the versions have been built, then they need rendered.
Each version render takes about 6 minutes.
1. Landscape edition render of MRH - 6 mins.
2. Portrait edition render of MRH - 6 mins.
3. Landscape edition render of Running Extra - 6 mins.
4. Portrait edition render of Running Extra - 6 mins.
5. Online edition render of MRH - 20 mins. (both PDF and HTML5 files to be rendered).
In the future we plan to build a login site with a paywall for Running Extra, so we will be making an online version of Running Extra as well, so that ads another 30 min + 45 min to all this, or another 1hr 15 min.
So all told adding up all the numbers ...
Total process - ~6.5 hours
(Once we add the online version of Running Extra behind a paywall, the total becomes 7.75 hours)
Once we have all these editions, they all need to be uploaded.
1. Landscape edition MRH upload - 5 mins.
2. Portrait edition MRH upload - 5 mins.
3. Landscape edition Running Extra upload (store + SendOwl) - 10 mins.
4. Portrait edition Running Extra upload (store + SendOwl) - 10 mins.
5. Online edition MRH upload - 20 mins.
Total uploads - 50 mins.
Grand total: ~7.5 hours. (or 8.6 hrs with the online edition of RE as well)
Once generated and uploaded, then we start watching for error reports. If an error report comes in, I have to open up all five versions in the pasteup editor and make corrections. Then I have to regenerate and reupload all five versions.
Needless to say at this point, we hope no bad errors get found, because then we have massive changes to make across five different versions of magazine, which can take hours.
We found one such problem this time in the June issue and it took 4 hours to sync all the changes across all the versions.
In contrast, by going with just the Portrait edition, we will end up with one version of MRH to build and maintain and one version of Running Extra. We can also drop the unique online edition, the portrait edition works fine as is.
Grand total becomes ~1.5 hours.
Rollout savings: 6 hours per month. Correction sync savings -- huge.
And if errors are found in the MRH portion, I only have two versions to sync, not five (or eventually six).
Plus, the more versions made and to keep in sync, the more the mental load around release and applying corrections, and the greater the chance of making mistakes. Frankly, there's no reason to maintain all these versions when with just showing everyone a couple tricks, the portrait edition can look just like the landscape edition .
Remember, you asked.